The Rise of Augmented Reality in Commerce

Augmented reality (AR) is transforming the world of commerce by offering consumers a new way to interact with products. It allows them to view items in 3D, virtually try on clothing, or see how furniture would fit into their home.

Brands like IKEA and Sephora are already using this technology in their apps, enabling users to make more informed choices before purchasing. This approach not only enhances the user experience but also reduces product return rates.

The benefits of AR are particularly evident in online commerce, where it compensates for the lack of physical interaction with products. Consumers can explore product details, boosting their confidence in their purchases.

In the future, augmented reality could become a standard for online shopping, especially with advancements in AR glasses, making the technology even more immersive.